Valuable, rich and insightful experience ⭐️
SPH is the top media group in Singapore
Held various roles in the company which provided opportunities for learning, growth, and professional development
Competencies were exhibited effectively through these opportunities
Disclaimer:
Certain visuals and projects are classified as confidential
Devising innovative user experience solutions
Develop UX concept-level wireframes in collaboration with product owners and stakeholders
Translate user problems into actionable ideas and solutions
Validate proposed solutions through user testing
Ensure final product delivers seamless and intuitive user experience
Design microsites to support SPH Subscriptions growing marketing needs
Drive subscriptions & readership
Crafted with product managers of each publications
Tamil Murasu Deepavali Promotion
Philips collaboration with Straits Times (ST)
Lianhe Zaobao November 2018 promotion
Samsung collaboration with Straits Times (ST)
New York Times collaboration with Straits Times (ST)
Business Times (BT) collaboration with ST Wine for New Year
New Moon collaboration with Lianhe Zaobao for Lunar New Year
Spread awareness of SPH brand and various publications
Visitor connected to hotel WIFI will be redirected to a landing page
Converting hotel users into SPH's subscribers
UI design proposal for a free trial portal accessed by 25 hotels in Singapore island wide
Front-end development on the intern’s design proposal to be hosted for public access
Disclaimer:
Due to confidentiality issues participating hotels will not be named
Exclusive portal for SPH staff
Maintain visual consistency with non clashing design
Student Matriculation component
Business Times collaboration with Straits Time Wine Christmas campaign page
Introducing student verification via their matriculation cards for student pricing plan
Creative banners for digital marketing
SPH staff portal iconography
For Samsung tablet
Target at senior citizens
Logo type design proposal
Splash screens design
Onboarding iconography
Revamped branding and purpose
Create visually appealing designs
Splash Screen
App screenshot design to be published in Apple Store & Google Play Store
A market place for editorial photos
Raise product awareness
Improving UI for seamless payment process
Manages weekly posts on Ello and Instagram account
Design a banner for The World Press Photo exhibition 2018, Singapore
Photonico UI
Website revamp
Introducing new features
Improving UI to showcase different component
Assist in producing design artefacts for usability tests
Observer & notetaker for “live” user interviews session
IPEVO camera (Record device screen)
IPEVO visualizer (Project the camera view)
Logitech camera (Record user's action)
Jabra Mic (Record user's audio)
CCTV (Overall view of the room)
iPhone & Samsung phones (Test mobile view)
Desktop (Test desktop view)
Google Hangouts (Screenshare purpose)
Whatsapp (Main platform for communications)
This internship experience has been a departure from my initial expectations. Being a prominent news publishing organization, I had anticipated a rigid and austere work environment, characterized by mundane and insignificant tasks. However, I was pleasantly surprised to have been entrusted with high-impact projects that were showcased to the public. In addition to designing, I was able to leverage my programming skills to program the hotel landing page, further underscoring my technical proficiency. This experience has provided me with a unique opportunity for professional growth and has exceeded my initial expectations.
At first, I struggled with presenting imperfect work and receiving feedback. My mentors helped me understand that iterations and refinements are integral to improving one's skills. As I became more open to feedback, I gained confidence and a better understanding of the creative process. This internship taught me the importance of resilience and adaptability in navigating challenges.
