Takes you on a journey to the filming locations of the most iconic movies and TV shows 🌎🎥 Get behind-the-scenes insights and explore the actual locations where your favorite scenes were shot.
Film tourists face challenges in identifying suitable destinations and accessing relevant information, which can be frustrating and time-consuming.
Aeris streamlines the process for film tourists by translating digital film location information into physical spaces, reducing cognitive load and providing immersive experiences.
We realized after two years of Covid between 2019-2021. The number of international tourist arrival has been improving, only down 37% compared to pre covid period
The film tourism sector presents untapped profit potential due to its relative newness and low level of engagement among potential investors.
Streamed movies & TV shows are the top sources of travel inspiration at 40% outpacing the influence of social media at 31%.
In the US, 68% of travelers considered visiting a destination after seeing it in a show or movie on a streaming platform.
Film and location information is important (100%)
Flexibility & Customization to cater to their needs (65%)
Trying out film related activities (65%)
Spontaneous experience is important (33%)
Ease of Navigation are welcomed (33%)
Serendipitous
Happen to be in a destination portrayed in a film
Casual
Not specifically drawn to a film location but will participate in film tourism activity
Enthusiast
Actively seek out places that they have seen in a film
A film tourist's typical day may involve watching a show and researching potential locations using online databases, travel guides. These hurdles can lead to frustration, delays, and even trip cancellations to physical space.
Offer a more spontaneous process for “Film Tourist”?
Reduce cognitive load on travelers?
Create and enhance an immersive traveling experience?
Incorporates a round logo featuring a location icon
Latin word associated with travel or soaring
A welcoming, fun, and bubbly design
It exudes an adventurous spirit with its use of round fonts and purple hues that evoke wanderlust. It creates a sense of excitement and wonder, igniting the imagination and encouraging travelers to embark on a journey of discovery in search of unforgettable experiences.
Widget - Available on streaming platform
App - In-depth information, trip creation and recreate the movie experience
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Access Aeris from streaming platform
Create a film tourism trip
Start the trip
Use the AR navigation feature
Use the recreate filter
End the trip
Give a review
It shows whether the users are able to complete the task successfully. This help us to gain insights on which particular area are the users having trouble with.
Based on the valuable feedback received from our users, we have identified previously unforeseen issues with our design. As a result, we have made the decision to gather and analyze this feedback with the intention of revisiting and rethinking our design approach.
A total of 20 improvements were made following our user tests to follow the core model of Aeris.
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As I look back on our journey, I can't help but realize how tough it was to bring this groundbreaking idea to life without any existing references. We were bursting with countless ideas and features, but we soon realized that we had a limited timeframe of just ten weeks. It became clear that we wouldn't have enough time to include and thoroughly test everything. So, we had to simplify our concept and focus on creating a minimum viable product (MVP). It was a process that required careful thinking about which features were truly essential for our users. We had to take a step back and critically assess the necessary information, sifting through the unnecessary details and zeroing in on what truly mattered. Despite the hurdles, this experience has been a valuable lesson in effective project management and decision-making under constraints.
One major mistake we made was initially designing everything in light mode. I realized that we did not consider our users' behaviors and the connectivity between other streaming apps. In movies, films, and TV shows, when you are watching, the negative space, which is usually in black, is used as a neutral or contrasting background to draw attention to the main subject, referred to as the positive space. It was such a simple thing, yet the impact it made on the user and during the design process was huge. Transitioning to dark mode with this project was a significant leap forward.
